
Drake Johncock
Co-founder
Eight years creating content professionally, four in esports broadcasting.
We represent 114 gaming creators across five regions and build the campaigns they carry. Product launches, brand partnerships, ad creative, live events, and every asset in between. One team, start to finish.
01 / What we do
We manage every kind of creator, not just players. No brief needed either, come with a problem and we build the project around it.
We shape the idea with you: objective, audience, budget, and which creators can actually deliver it.
Every creator gets a brief written for their audience, not a copy pasted deck. Clear deliverables, clear dates.
Contracts, scheduling and rollout across channels and regions, coordinated so the campaign lands as one thing.
Our design team builds whatever the campaign needs, from key art and social assets to full video and event graphics.
We ride the campaign while it runs: approvals, revisions, community response, and problems solved before you see them.
Numbers your finance team will accept. Reach, engagement, sentiment and cost per result, per creator.
Capabilities
Phone and hardware launches, game releases, day one coverage
Long term ambassadors, sponsorships, always on programmes
Paid social cutdowns, spots, creator led performance assets
Key art, post systems, thumbnails, channel kits, identity
Edits, motion, 3D, animation, full post pipeline
Tournaments, community campaigns, live and online
Overlays, stingers, scoreboards for OBS, vMix, CasparCG
Pre release play testing and feedback from working creators
02 / In practice
A recent collaboration, worth a closer look.
03 / Talent
Every creator we represent, filterable by region, language and platform. This list is maintained by our talent team and updates the moment they do.
04 / Who we are
Founded in 2018 by four people who were already making content, and now a full team across talent, campaigns, creative and partnerships.

Co-founder
Eight years creating content professionally, four in esports broadcasting.

Founder and CEO
Sixteen years in people and marketing, eight of them in mobile gaming.

Co-founder
Six years in content and media, specialising in growing channels from zero.

Founder and CFO
Six years in business management, seven in mobile gaming.

Director of Talent
Leads the talent team across every region.

Head of Brand Relations and Events
Owns brand relationships and event delivery.

Creative Director
Runs design across campaigns and broadcasts.

Operations and Finance
Keeps campaigns paid, contracted and on schedule.

Onboarding Specialist and Administrator
Talent management and campaign delivery.

Sales and Talent Coordinator
Brand side sales and campaign management.

Sales Administrator and Talent Coordinator
Day to day coordination across the roster.
05 / Get involved
Whether you create or you are hiring, tell us here. Both go straight to a real person on the team.
For creators
Tell us where your audience lives. Applications go straight to the talent team and a real person reads every one.
For clients
Tell us what you are trying to reach and we will route it to the right person on the team.